ReplyHey product video: “Reddit marketing, without the ban”
A 52-second film we made for ReplyHey, a Reddit marketing tool.
The story
A promo post gets removed and the account banned. ReplyHey reads each community's rules before anything is posted, so the replies that go out are helpful, allowed, and get answers.
Why it works
It opens on the failure its users fear most, a promo post removed and the account banned. Then it shows the mechanism, reading each community's rules before anything is posted, and ends on replies that are allowed and get answers. Fear, fix and payoff, in that order.
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