LaunchPact product video: “Show up first”
A 51-second film we made for LaunchPact, a launch community for founders.
The story
In pixel art at sunrise, a founder spends six weeks showing up for other founders' launches, one verified upvote at a time. On their own launch day, the founders they showed up for show up.
Why it works
Pixel art at sunrise makes a slow habit watchable: six weeks of showing up for other founders' launches, one verified upvote at a time. The payoff lands on launch day, when the founders they showed up for show up, which is the product's whole promise in one cut.
What it says
- 0:00Tuesday, 7:00. Six weeks before their own launch.
- 0:04Today is someone else's launch day.
- 0:11Upvote. Screenshot. Verified.
- 0:15Two points of trust, for keeping a promise.
- 0:20Every week, someone else's launch.
- 0:26They show up for every one.
- 0:33Then it's their launch day.
- 0:38The founders they showed up for show up.
- 0:46Show up for them. They'll show up for you.
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