Ghostlaunch product video: “Send the ghost first”
A 55-second film we made for Ghostlaunch, a tool that tests a startup idea before you build it.
The story
A night graveyard of startups nobody came to, each headstone carved with what people told the founder. Then the idea's ghost goes out first: a landing page, real people already asking for a fix, and a verdict from what they do.
Why it works
A graveyard of startups nobody came to turns a familiar founder fear into one image, each headstone carved with what people told the founder. The product enters as the idea's ghost going out first, so the promise, test it before you build it, is shown rather than said.
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