Mantra Timer product video: “Twenty minutes, interrupted”
A 52-second film we made for Mantra Timer, a meditation timer for iPhone.
The story
Someone sits down to meditate and their phone keeps breaking the silence, one notification after another. The next morning, with Mantra Timer, the twenty minutes stay quiet until the chime.
Why it works
Someone sits down to meditate and the phone keeps breaking the silence, one notification after another. Everyone has had that moment, so the next morning's twenty quiet minutes, ending on the chime, sell the app without a single feature list.
What it says
- 0:006:00 AM. Eyes closed. Twenty minutes.
- 0:08Then the app has other plans.
- 0:14Every other meditation app is built for a different practice.
- 0:21Next morning: Mantra Timer.
- 0:25It opens straight to the timer.
- 0:30No streaks. No prompts. No noise.
- 0:36Just twenty minutes of silence.
- 0:42Then one gentle chime.
- 0:47A timer, a mantra, and silence.
- 0:48Made by someone who has meditated every morning for 3,750 days.
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