Mint Minds product video: “What do you want to be?”
A 58-second film we made for Mint Minds, a career assessment for teenagers.
The story
A sixteen-year-old's family group chat fills with career advice from everyone. The suggestions fall away, she takes Mint Minds' assessment, and finds careers that match what she actually enjoys.
Why it works
A family group chat filling with career advice from everyone is a scene teenagers and their parents both recognise. The suggestions fall away, she takes the assessment, and careers that match what she actually enjoys give the film its quiet payoff.
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